COMPASS MAGAZINE #9
COMPASS MAGAZINE #9
#9COVER STORY

HYPERCONNECTED BUSINESSAlways-and-everywhere connectivity is re-inventing every aspect of business

As mobile devices proliferate, individuals generate data trails that businesses can use to instantly fulfill every whim. Things, too, are getting connected through the Internet of Things (IoT), raising the level of customer experience. The result is a hyperconnected world where communities collaborate to solve challenges and every company must rethink its fundamental assumptions about the business it is in, the services it provides and its relationships with customers, competitors and the world at large.

#9COVER STORY

PLACEMENT GETS PERSONALMarketing tech delivers customized messages to each consumer

You Google “green stilettos.” Minutes later, the pages you surf all feature advertisements for high heels. How? Your browsing ‘cookie’ relayed your search to an ad placement algorithm, which processed automated bids from companies eager to sell just what you want to buy. Personalized advertising is just one way that hyperconnected technology is enabling 1:1 marketing … and the bots will only get smarter.

#9COVER STORY

THE VOICE OF EXPERIENCEArnaud Ribault, Executive Director, Global Sales & Marketing, DS Automobiles

As the luxury division of PSA Group, DS Automobiles - a company launched in 2015 - is a 21st century brand. So we wanted to develop a system of communication, distribution and sales of the 21st century. Our customers are all connected, and this is their way of life. If we want to be with them we have to be in their environment, and so we have an ongoing digital conversation with our customers, primarily on Facebook, Instagram and Twitter. 

#9BUSINESS

THE FUTURE OF WORKWith automation poised to put millions out of work, economists debate if growth can create enough new ones

Since the 1970s, automation has eliminated the jobs of millions of bank tellers, retail cashiers, travel agents, airline front-desk workers and manufacturing employees. With the jobs of truck drivers, airline pilots and even medical doctors now at risk as well, it sometimes feels as if every human job except those of computer coders is destined to disappear. Compass examines the jobs at risk and the forces at work.

#9EDUCATION

TECHNOLOGY AND TRAININGPrograms to help displaced employees learn new skills face a wide variety of challenges

As automation and technology replace more jobs in more industries, displaced workers are finding that the programs intended to help them retrain are riddled with gaps and inconsistencies. In some parts of the world, available training doesn’t match available jobs. In others, funding and accessibility are inadequate. Everywhere, however, the challenges – and the numbers of people in need of help – are poised to multiply exponentially.

#9INDUSTRY

TRANSPORTATION & MOBILITYA UNIQUE EVOLUTION

XYT, originally founded in 2007 as France Craft, builds light modular vehicles that consist of only 600 parts, versus the typical 6,000 to 10,000. Using a modular design approach, the vehicles can be personalized and upgraded simply by replacing the modular components. Compass spoke to Simon Mencarelli, CEO and co-founder of XYT, about what makes the startup and its vehicles unique, and what they may indicate about the automotive market’s future.

#6INDUSTRY

ARCHITECTURE, ENGINEERING & CONSTRUCTIONCUSTOMIZED EFFICIENCY

The Permasteelisa Group, based in Italy, is a leading worldwide contractor in the engineering, manufacture and installation of architectural envelopes and interior systems. Compass spoke to Permasteelisa IT project manager Federico Momesso and communication manager Massimiliano Fanzaga about how the company is adopting more standardized technologies and processes to better meet the construction industry’s growing demand for customized building systems on short timelines.

#5PANORAMA

JOAN ROCAMixing flavor with emotional experiences

Take three brothers’ unique culinary skills, add a generous pinch of passion, blend avant-garde techniques with traditional Catalonian flavors, and what do you get? El Celler de Can Roca in Girona, Spain – the highest ranked restaurant in Restaurant Magazine’s 2013 list of “The World’s 50 Best Restaurants” and holder of three Michelin stars. Compass spoke to head chef Joan Roca to discover the secret ingredient to the success he has created with brothers Josep (wine director) and Jordi (pastry chef).

#4INDUSTRY

FINANCIAL & BUSINESS SERVICESINNOVATIONS IN INVESTING: Radical changes in market conditions require new solutions

Amin Rajan, chief executive of CREATE-Research, a research boutique based in London, UK, orks with financial institutions in general and asset managers in particular to improve their innovation processes. Rajan’s latest study focuses on innovation challenges for asset managers who invest US$65 trillion in assets worldwide, yet lag in innovation. In an interview with Compass, Rajan spelled out his recommendations for adapting to this new era.

#2COVER STORY

GLOBAL SHIFTWhy manufacturing is anybody’s game ... again

The equation for deciding where to locate manufacturing on either side of the Pacific Ocean is shifting. With the opening of China decades ago, the labor cost differential was so big, and communications had improved so dramatically, that you could make a lot of money. The cost differential was anywhere from 30-to-1 to 100-to-1 in terms of labor costs. I could shift production to China, and even if it took three times as many people, or ten times as many, I was still ahead. We saw dramatic decreases in costs for sneakers, electronics and many other products. Massive numbers of jobs were offshored.

#2COVER STORY

3D PRINTINGDisruptive technology poised to transform manufacturing

3D printing – a technology that builds products layer by layer rather than milling or forming them from metal or plastic – is beginning to earn its place in everyday use at some of the world’s largest manufacturers. As the technology becomes more powerful and less expensive, the potential to locate small factories everywhere for everything from automobiles to fashion, even for a market of one, becomes a distinct possibility.

#2RESEARCH

DECIPHERING THE CODEGenomics makes progress, but raises privacy concerns

The cost of determining an individual’s genetic code with DNA sequencing has fallen sharply. As a result, testing individual patients for diseases caused by single-gene mutations has become common place, but genetic “cures” for complex and chronic diseases remain out of reach. To bridge the gap, projects around the globe are sequencing large groups of individuals in search of patterns – and raising significant ethical questions in the process.

#3COVER STORY

NAVIGATING CHANGEConnecting people, ideas and data accelerates market leadership

In an increasingly “always on” world, connected consumers are using the power of information to drive prices down and services up – and their expectations for stellar experiences with everything from retail to healthcare will only increase as smart devices proliferate. To keep up with the pace of change in the connected world, enterprises must transform unprecedented data complexity into operational simplicity while generating the rich insights and responsive service certain to delight even the most demanding customers.

#3COVER STORY

THE VOICE OF EXPERIENCEDidier Evrard, Executive Vice President and Head of the Airbus A350 XWB Program

In today’s fast-paced environment, market needs change so quickly that staying connected to the customer is critical. We learned this lesson the difficult way when our first definition of the Airbus A350 didn’t suit our customers. This gave our competitor the lead in an environment of massive competition. We had to close the gap, which is when we developed the A350 XWB (extra-wide body).

#3COVER STORY

WORKING SMARTERPowerful new tools make technology work for everyone

An automotive supplier uses a social innovation tool to unite its employees worldwide in dreaming up the automotive electronics of tomorrow. A mining company “explores” unmined ore deposits in 3D. A global economic development lender uses a dynamic search tool to “mine” past projects for insights that will make future projects more successful. From New York to New Zealand, innovative companies are employing intuitive digital tools to increase their operational agility and empower employees to serve customers better.

#3PANORAMA

MARIE-CLAUDE PIETRAGALLAThe art of movement

Marie-Claude Pietragalla is an emblematic figure in the world of dance and choreography. Together with Julien Derouault, an astounding dancer, she has created a unique world, designed as the setting for choreographic experimentation and exploration in “théâtre du corps” (body theater). She is a contemporary artist who draws inspiration from modern society, yet remains open to historical influences by creating a link with the present to explore the art of movement.

#3INDUSTRY

ARCHITECTURE, ENGINEERING & CONSTRUCTIONBREAKING WITH TRADITION : Why the construction industry needs an industrial revolution

Until recently, the construction industry has suffered a technology bypass, relying on centuries-old processes and procedures to manage complex modern projects. Today, however, the same software applications that make manufacturing industries efficient are being deployed in building construction. Compass spoke with leading construction industry consultant Dr. Perry Daneshgari about why the industry must evolve.

#9EDITORIAL

EDITORIALMonica Menghini

Executive Vice President

Chief Strategy Officer

Dassault Systèmes


Hyperconnectivity.. It’s a powerful word that is reshaping our world and how we interact with it, and it is growing more powerful day by day.

With each object and each living environment becoming online and connected, part of a global, real-time virtual map, our world is hyperconnected: the physical and virtual world are colliding, coming together and exchanging qualities. This is how autonomous cars will perfectly synchronize their movements on crowded highways or how friends will find one another in a crowd.

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