Book CLUB Compass reviews four new titles

MACHINE, PLATFORM, CROWD: HARNESSING OUR DIGITAL FUTURE

ANDREW MCAFEE, ERIK BRYNJOLFSSON

Machine, Platform, Crowd explains how digital technologies are changing the ways that companies organize themselves, perform, improve and compete. While authors Andrew McAfee and Erik Brynjolfsson proclaim that this is not a how-to book for business success, it is a deeply intriguing one that looks at what the future of our world may look like. Full of case studies, this is an exciting insight into how the power of technology can change the way people run their companies and their lives.

288 pages, W. W. Norton & Company, June 2017, US$28.95 (hardcover)

REENGINEERING RETAIL: THE FUTURE OF SELLING IN A POST-DIGITAL WORLD

DOUG STEPHENS

If you want to know what the future of retail will look like, then Doug Stephens – recognized as one of the industry’s top influencers – may have the answer. In Reengineering Retail, he explores how retailers should navigate the “post-digital era” – a landscape where the systems-driven approach of old will give way to “immersive, realistic and connected digital experiences.” Drawing from real-life examples, he paints a picture of a reinvented industry full of experiences that will engage readers hearts, minds and bodies.

256 pages, Figure 1 Publishing, May 2017, US$28.00 (hardcover)

SCALE: THE UNIVERSAL LAWS OF GROWTH, INNOVATION, SUSTAINABILITY, AND THE PACE OF LIFE IN ORGANISMS, CITIES, ECONOMIES, AND COMPANIES

GEOFFREY WEST

Could there conceivably be a few hidden rules that all organisms obey, from plants and animals to cities and companies? This is what visionary physicist Geoffrey West explores in Scale, where he applies his systematic scaling laws to answer questions such as ‘why do almost all companies live for only a relatively few years whereas cities keep growing?’ and ‘why do we die?’ A few pages in and it is hard not to believe that the world we live in may not be as complex as we originally thought.

496 pages, Penguin Press, May 2017, US$30.00 (hardcover)

GEEK GIRL RISING: INSIDE THE SISTERHOOD SHAKING UP TECH

HEATHER CABOT AND SAMANTHA WALRAVENS

The number of women working in technology has been on a steady decline since the 1980s. But there are many inspiring women working to change that, breaking through the boundaries to build their own tech start-ups and inspire the next generation. Geek Girl Rising is a celebration of success. From Debbie Sterling, inventor of GoldieBlox, to Jewelbots’ Sara Chipps and Brooke Moreland, veteran journalists Cabot and Walravens share compelling story after compelling story, paying tribute to the women who are chasing their dreams and changing the face of the technology industry.

272 pages, St. Martin’s Press, May 2017, US$26.99 (hardcover)

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