Book club Compass reviews four new titles

THE OCEANS: A DEEP HISTORY

EELCO J. ROHLING

The health of our oceans is a politically charged topic. But scientists believe that if we do not change our attitudes and behaviors towards the oceans, future generations will pay the price. In The Oceans: A Deep History, paleoclimatologist Eelco J. Rohling provides a captivating account of the 4.4-billion-year history of our oceans, putting to rest to the common misconception that we know more about the moon than we do about these fascinating, mysterious depths.

272 pages, Princeton University Press, November 2017, US$29.95 (hardcover)

THE LONGEVITY ECONOMY: UNLOCKING THE WORLD’S FASTEST-GROWING, MOST MISUNDERSTOOD MARKET

JOSEPH F. COUGHLIN

With the population of those older than 55 increasing, Joseph F. Coughlin, director of the MIT AgeLab, argues that it is time to update society’s views on this demographic, which is taking the place of millennials in the consumer market. In this book, Coughlin turns society’s outdated views on the aging population inside-out. His key advice for companies wishing to target the longevity market is not to trust your gut, as instinct on this topic has been misinformed for years. Coughlin encourages businesses to not ignore older consumers, while changing societal ideas in the process

352 pages, PublicAffairs, November 2017, US$28.00 (hardcover)

PROGRESSIVE BUSINESS MODELS: CREATING SUSTAINABLE AND PRO-SOCIAL ENTERPRISE

ELEANOR O’HIGGINS AND LASZLO ZSOLNAI, EDITORS

Progressive Business Models explores how it is possible for companies to be ethical, sustainable and forward-thinking in the long term by focusing on a wide range of interesting case studies from around Europe. With businesses such as banks, cafés and retailers at the center of the analysis, the book sets a potential new standard for future businesses and companies, providing evidence that it is possible to be profitable and sustainable at the same time.

309 pages, Palgrave Macmillan, October 2017, US$122.62 (hardcover)

WHO CAN YOU TRUST? HOW TECHNOLOGY BROUGHT US TOGETHER – AND WHY IT COULD DRIVE US APART

RACHEL BOTSMAN

According to author Rachel Botsman, many of us are more comfortable trusting a complete stranger, such as an Uber driver, than our bank or the leader of our country. A captivating read, this book explores the shifting dynamic of trust within society and its impact on everything from relationships and business to technology and the future. Interesting and easy to follow, with relevant, modern day examples, Botsman takes readers on a journey to understand her theories and research in a way that is accessible to everyone.

288 pages, PublicAffairs, November 2017, US$27.00 (hardcover)

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