Business / #14 / The 3DEXPERIENCE Magazine

RESPECTFUL HYPERPERSONALIZATIONHow companies can treat customers as individuals without becoming invasive

Consumers have become accustomed to receiving personalized emails and product recommendations from retailers, as well as video suggestions. But now businesses are using intelligent technologies to deliver hyper-personalized interactions, marketing and products or services tuned to each individual’s preferences and needs, to a point that some consumers find it intrusive.

UPSTREAM THINKINGCustomer-centered process optimizes design results by involving every discipline

Traditionally, companies with an idea for a new product have designed and engineered it, then organized focus groups of target consumers to gather feedback. With design and engineering set, however, making changes often is too expensive. Upstream Thinking involves customers from the beginning, creating radically inventive and disruptive concepts.

EDITORIALFlorence Verzelen

Through virtual experiences, augmented reality and realistic simulation, knowledge is no longer limited to the words we read and study; today, knowledge can be experienced.

Virtual experience enables rapid, safe and sustainable experimentation. And because digital experience allows us to learn by doing, it creates the powerful “muscle memory” of practical know-how.

RESPECTFUL HYPERPERSONALIZATIONHow companies can treat customers as individuals without becoming invasive

UPSTREAM THINKINGCustomer-centered process optimizes design results by involving every discipline

EDITORIALFlorence Verzelen

Book CLUB

IT DOESN’T HAVE TO BE CRAZY AT WORKJASON FRIED AND DAVID HEINEMEIER HANSSON

UPSKILL: 21 KEYS TO PROFESSIONAL GROWTHCHRIS WATSON

PROSPERITYCOLIN MAYER

NINJA FUTURE: SECRETS TO SUCCESS IN THE NEW WORLD OF INNOVATIONGARY SHAPIRO