#9COVER STORY

HYPERCONNECTED BUSINESSAlways-and-everywhere connectivity is re-inventing every aspect of business

As mobile devices proliferate, individuals generate data trails that businesses can use to instantly fulfill every whim. Things, too, are getting connected through the Internet of Things (IoT), raising the level of customer experience. The result is a hyperconnected world where communities collaborate to solve challenges and every company must rethink its fundamental assumptions about the business it is in, the services it provides and its relationships with customers, competitors and the world at large.

#9COVER STORY

PLACEMENT GETS PERSONALMarketing tech delivers customized messages to each consumer

You Google “green stilettos.” Minutes later, the pages you surf all feature advertisements for high heels. How? Your browsing ‘cookie’ relayed your search to an ad placement algorithm, which processed automated bids from companies eager to sell just what you want to buy. Personalized advertising is just one way that hyperconnected technology is enabling 1:1 marketing … and the bots will only get smarter.

#9COVER STORY

THE VOICE OF EXPERIENCEArnaud Ribault, Executive Director, Global Sales & Marketing, DS Automobiles

As the luxury division of PSA Group, DS Automobiles - a company launched in 2015 - is a 21st century brand. So we wanted to develop a system of communication, distribution and sales of the 21st century. Our customers are all connected, and this is their way of life. If we want to be with them we have to be in their environment, and so we have an ongoing digital conversation with our customers, primarily on Facebook, Instagram and Twitter. 

#9BUSINESS

THE FUTURE OF WORKWith automation poised to put millions out of work, economists debate if growth can create enough new ones

Since the 1970s, automation has eliminated the jobs of millions of bank tellers, retail cashiers, travel agents, airline front-desk workers and manufacturing employees. With the jobs of truck drivers, airline pilots and even medical doctors now at risk as well, it sometimes feels as if every human job except those of computer coders is destined to disappear. Compass examines the jobs at risk and the forces at work.

#9EDUCATION

TECHNOLOGY AND TRAININGPrograms to help displaced employees learn new skills face a wide variety of challenges

As automation and technology replace more jobs in more industries, displaced workers are finding that the programs intended to help them retrain are riddled with gaps and inconsistencies. In some parts of the world, available training doesn’t match available jobs. In others, funding and accessibility are inadequate. Everywhere, however, the challenges – and the numbers of people in need of help – are poised to multiply exponentially.

#9INDUSTRY

TRANSPORTATION & MOBILITYA UNIQUE EVOLUTION

XYT, originally founded in 2007 as France Craft, builds light modular vehicles that consist of only 600 parts, versus the typical 6,000 to 10,000. Using a modular design approach, the vehicles can be personalized and upgraded simply by replacing the modular components. Compass spoke to Simon Mencarelli, CEO and co-founder of XYT, about what makes the startup and its vehicles unique, and what they may indicate about the automotive market’s future.

#9INDUSTRY

CONSUMER PACKAGED GOODS & RETAILULTRA-EFFICIENT RETAIL

A groundbreaking partnership among SES-imagotag, Atos and Dassault Systèmes is delivering seamless connections between the virtual and physical store. By combining electronic shelf labels with digital services on the 3DEXPERIENCE business solutions platform, the partnership enables services such as ‘click and collect,’ which permits customers to purchase products online and then pick them up at the retailer’s nearest physical store. Compass asked Guillaume Portier, vice president of marketing at SES-imagotag, about the project.

#9EDITORIAL

EDITORIALMonica Menghini

Executive Vice President, Chief Strategy Officer

Dassault Systèmes

 
Hyperconnectivity. It’s a powerful word that is reshaping our world and how we interact with it, and it is growing more powerful day by day.
 
With each object and each living environment becoming online and connected, part of a global, real-time virtual map, our world is hyperconnected: the physical and virtual world are colliding, coming together and exchanging qualities. This is how autonomous cars will perfectly synchronize their movements on crowded highways or how friends will find one another in a crowd.

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