#9COVER STORY

HYPERCONNECTED BUSINESSAlways-and-everywhere connectivity is re-inventing every aspect of business

As mobile devices proliferate, individuals generate data trails that businesses can use to instantly fulfill every whim. Things, too, are getting connected through the Internet of Things (IoT), raising the level of customer experience. The result is a hyperconnected world where communities collaborate to solve challenges and every company must rethink its fundamental assumptions about the business it is in, the services it provides and its relationships with customers, competitors and the world at large.

#9COVER STORY

PLACEMENT GETS PERSONALMarketing tech delivers customized messages to each consumer

You Google “green stilettos.” Minutes later, the pages you surf all feature advertisements for high heels. How? Your browsing ‘cookie’ relayed your search to an ad placement algorithm, which processed automated bids from companies eager to sell just what you want to buy. Personalized advertising is just one way that hyperconnected technology is enabling 1:1 marketing … and the bots will only get smarter.

#9COVER STORY

THE VOICE OF EXPERIENCEArnaud Ribault, Executive Director, Global Sales & Marketing, DS Automobiles

As the luxury division of PSA Group, DS Automobiles - a company launched in 2015 - is a 21st century brand. So we wanted to develop a system of communication, distribution and sales of the 21st century. Our customers are all connected, and this is their way of life. If we want to be with them we have to be in their environment, and so we have an ongoing digital conversation with our customers, primarily on Facebook, Instagram and Twitter. 

#9BERNARD CHARLÈS

BERNARD CHARLÈS

Vice-chairman of the Board of Directors, President & CEO

Dassault Systèmes

 
 
"How will we inhabit the hyperconnected, extended new world? How will we live, work, produce, move, and interact?  Hyperconnection isn’t simply a connection of things but rather the invention of a lifestyle. For the first time ever, human beings aren’t just exploring the existing reality: thanks to virtual worlds, we are at the same time imagining, mapping, modeling and engineering new environments. We can turn a collection of disconnected experiences into one smooth delightful experience. This is the additive power of 3D.