COMPASS MAGAZINE #10
COMPASS MAGAZINE #10
#9BUSINESS

THE FUTURE OF WORKWith automation poised to put millions out of work, economists debate if growth can create enough new ones

Since the 1970s, automation has eliminated the jobs of millions of bank tellers, retail cashiers, travel agents, airline front-desk workers and manufacturing employees. With the jobs of truck drivers, airline pilots and even medical doctors now at risk as well, it sometimes feels as if every human job except those of computer coders is destined to disappear. Compass examines the jobs at risk and the forces at work.

#10EDITORIAL

EDITORIALMonica Menghini

Executive Vice President, Chief Strategy Officer

Dassault Systèmes

 
In the Age of Experience, any technology that can help to deliver a superior customer experience is a bonus. Immersive virtuality (iV) – the full spectrum of technologies from augmented and virtual reality to holograms – is one of the most transformative advantages business leaders have ever received.

Why? Because unlike traditional forms of communication, immersive virtuality – especially virtual reality (VR) – is processed in the part of the brain that deals with emotion and memory. In other words, companies can use iV to create experiences that connect with their customers at the emotional level and create lasting memories.

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