COMPASS MAGAZINE #10
COMPASS MAGAZINE #10
#2RESEARCH

DECIPHERING THE CODEGenomics makes progress, but raises privacy concerns

The cost of determining an individual’s genetic code with DNA sequencing has fallen sharply. As a result, testing individual patients for diseases caused by single-gene mutations has become common place, but genetic “cures” for complex and chronic diseases remain out of reach. To bridge the gap, projects around the globe are sequencing large groups of individuals in search of patterns – and raising significant ethical questions in the process.

#10EDITORIAL

EDITORIALMonica Menghini

Executive Vice President, Chief Strategy Officer

Dassault Systèmes

 
In the Age of Experience, any technology that can help to deliver a superior customer experience is a bonus. Immersive virtuality (iV) – the full spectrum of technologies from augmented and virtual reality to holograms – is one of the most transformative advantages business leaders have ever received.

Why? Because unlike traditional forms of communication, immersive virtuality – especially virtual reality (VR) – is processed in the part of the brain that deals with emotion and memory. In other words, companies can use iV to create experiences that connect with their customers at the emotional level and create lasting memories.

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