#14TITELTHEMA

INDUSTRY RENAISSANCETransforming invention, learning, production and trade

A profound societal transformation is underway on a scale not seen since the great European Renaissance. Then, Gutenberg’s printing press made books, and the knowledge they contained, available to all. Today, the new book is the experience. Digital technology, which enables virtual experiences, is enabling an Industry Renaissance that is shaking all sectors of society with new ways, both real and virtual, of inventing, learning, producing and trading.

#14FORSCHUNG

COMPOSITES IN DEMANDAs applications increase, researchers seek faster methods for producing composite parts

In the 60 years since composites were introduced, their remarkable strength-to-weight ratio and resistance to heat and corrosion have made them the go-to material for many high-performance applications. As both aerospace and automotive OEMs focus on high-volume production challenges, however, researchers are working to accelerate the pace for producing and certifying advanced composite parts.

#14INDUSTRIE

HOME & LIFESTYLECUSTOMER-FOCUSED CREATIVITY

Product designs that focus on features and functions are no longer enough to meet consumers’ expectations. Today, successful product innovation starts with understanding consumer needs and wants, and then crafts experiences that make the consumer’s life easier or more enjoyable. As a result, consumer goods organizations are abandoning a focus on what they can make and innovating by considering the experience from the user’s point of view.

#14INDUSTRIE

TRANSPORTATION & MOBILITYBESPOKE FOR ALL

With consumers demanding automobiles that reflect their lifestyles and personalities, the Transportation & Mobility (T&M) industry is under intensifying pressure to increase the level of vehicle customization it can offer. This shift requires manufacturers – both OEMs and their suppliers – to become significantly more agile and responsive. Today, new software solutions for digitalizing the extended enterprise are helping companies to anticipate customer demands and collaborate efficiently to achieve mass customization.

#10EDITORIAL

EDITORIALMonica Menghini

Executive Vice President, Chief Strategy Officer

Dassault Systèmes


Im Zeitalter der Erlebnisse ist jede Technologie, die ein herausragendes Kundenerlebnis beschert, ein großes Plus. Immersive Virtualität (iV) – mit ihrem gesamten Technologienspektrum von Augmented Reality über virtuelle Realität bis hin zu Hologrammen – ist eine der wertvollsten Neuerungen, die Unternehmen je zur Verfügung standen.

Warum? Weil im Gegensatz zu traditionellen Kommunikationsformen die immersive Virtualität – insbesondere die virtuelle Realität (VR) – in jenen Gehirnregionen verarbeitet wird, in denen Emotionen und Erinnerung angesiedelt sind. So können Unternehmen mit iV Erlebnisse erzeugen, von denen die Kunden emotional berührt werden, und damit bleibende Erinnerungen schaffen.

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