#14TEMA DE PORTADA

INDUSTRY RENAISSANCETransforming invention, learning, production and trade

A profound societal transformation is underway on a scale not seen since the great European Renaissance. Then, Gutenberg’s printing press made books, and the knowledge they contained, available to all. Today, the new book is the experience. Digital technology, which enables virtual experiences, is enabling an Industry Renaissance that is shaking all sectors of society with new ways, both real and virtual, of inventing, learning, producing and trading.

#14INVESTIGACIÓN

COMPOSITES IN DEMANDAs applications increase, researchers seek faster methods for producing composite parts

In the 60 years since composites were introduced, their remarkable strength-to-weight ratio and resistance to heat and corrosion have made them the go-to material for many high-performance applications. As both aerospace and automotive OEMs focus on high-volume production challenges, however, researchers are working to accelerate the pace for producing and certifying advanced composite parts.

#14INDUSTRIA

HOME & LIFESTYLECUSTOMER-FOCUSED CREATIVITY

Product designs that focus on features and functions are no longer enough to meet consumers’ expectations. Today, successful product innovation starts with understanding consumer needs and wants, and then crafts experiences that make the consumer’s life easier or more enjoyable. As a result, consumer goods organizations are abandoning a focus on what they can make and innovating by considering the experience from the user’s point of view.

#14INDUSTRIA

TRANSPORTATION & MOBILITYBESPOKE FOR ALL

With consumers demanding automobiles that reflect their lifestyles and personalities, the Transportation & Mobility (T&M) industry is under intensifying pressure to increase the level of vehicle customization it can offer. This shift requires manufacturers – both OEMs and their suppliers – to become significantly more agile and responsive. Today, new software solutions for digitalizing the extended enterprise are helping companies to anticipate customer demands and collaborate efficiently to achieve mass customization.

#10EDITORIAL

EDITORIALMonica Menghini

Vicepresidenta ejecutiva y directora de estrategia corporativa

Dassault Systèmes


En la era de las experiencias, cualquier tecnología que ayude a mejorar la experiencia de usuario es bienvenida. La virtualidad inmersiva —todo el espectro de tecnologías, desde la realidad virtual y aumentada hasta los hologramas— es uno de los avances más transformadores que las empresas punteras hayan tenido nunca al alcance.

Esto es así porque, a diferencia de las formas de comunicación tradicionales, la virtualidad inmersiva —y muy especialmente la realidad virtual— se procesa en la parte del cerebro que controla las emociones y la memoria. Dicho de otra manera, las empresas pueden utilizar la virtualidad inmersiva para generar experiencias que conecten con sus clientes a nivel emocional y crear recuerdos duraderos.

Sabía que...