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Special Report

MARKETING STRATÉGIQUE À L’ÈRE DE L’EXPÉRIENCE

16 articles

Mobile technology and social media have taken the world by storm. Together, these technologies are a boon for marketers, generating a wealth of big data for analysis and insights. These insights help marketers personalize experiences for increasingly demanding consumers with technologies that include 3D visualization and augmented reality.

The silver cloud of more information, however, has a dark lining: as marketing channels proliferate, budgets stagnate and consumer expectations soar, marketers are struggling to deliver on the potential of their profession’s rapidly shifting landscape. Compass explore the promise – and the pitfalls – of Strategic Marketing in the Age of Experience.

A word from our CEO

Our 3DEXPERIENCE platform, with its game-changing holistic capabilities, elevates collaborative design thinking to ‘collaborative experience thinking’ this is the ultimate aim of fusing marketing and engineering in a seamless experience, in which you can’t decide whether the story shaped the product or the product shaped the story.

Bernard Charlès
Vice Chairman, Chief Executive Officer
Dassault Systèmes

La maturité du marketing

Armé de stratégies basées sur les données, le marketing rétablit l’équilibre du pouvoir dans l’entreprise

Google+

EN PREMIÈRE LIGNE

Lamborghini

UNE DEMANDE RECORD GRÂCE AU JEU DE SIMULATION

Misereor

SOCIAL SWIPE FAIT DU DON UN JEU

Santa cruz bikes

QUAND PASSER AU VERT SIGNIFIE PASSER AU NUMÉRIQUE

Hilti

DÉMONTRER LA VALEUR D’UN PRODUIT HAUT DE GAMME

Scott sports

POSSIBILITÉS DE PERSONNALISATION INFINIES

Chico’s

Assembler une tenue virtuelle

La voix de l’expérience

Mike Accavitti, vice-président et directeur général, division Acura, American Honda Motor Company

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