Industrial Equipment

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Customers are increasingly wanting IE firms to not only make, sell and ship great products, but to own and sometimes even operate them, and to assist them in achieving the return on investment that was promised in the original sales call. This is known as ‘equipment as a service’ (EaaS). (Image © Andrei Merkulov/

Industrial Equipment

Equipment as a service

Is the traditional ‘make, sell, ship’ business model a thing of the past?

At CLAAS, innovation and technology go hand in hand with a perfect understanding of a customer’s needs. (Image © CLAAS)

Industrial Equipment

Intelligent innovation

Connecting diverse disciplines creates competitive advantage for industrial equipment makers

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