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특별 보고서

Immersive Business in the Age of Experience

8 articles

Immersive virtuality (iV) technologies – ranging from augmented to virtual reality – are already bringing transformative levels of immediacy and realism to gamers, moviegoers and shoppers. As the technology becomes more affordable, iV has the potential to transform another sector – industry. Compass examines how iV will profoundly alter the way companies develop experiences for their customers and the promise of immersive business in the Age of Experience.

A word from our CEO
Innovation consists of imagining new worlds to live in by creating experiences that inspire and empower consumers and citizens. But how do you forge, experiment with and operate a new world? That’s where virtual universes are indispensable. They make it possible to connect different things and dimensions. They allow us to navigate, understand and model the past, the present and the future. Immersive virtuality brings this process to an even deeper level. Indeed, the world is a combination of matter and spirit, of the actual and the possible, of the real and the virtual. So, with immersive virtual universes, we’re creating the firstever full ‘digital mock-up’ of the world. Thanks to the 3DEXPERIENCE platform, immersive virtual universes become the catalyst and enabler of new possible worlds. That’s what we call 3DEXPERIENCE.
Bernard Charlès
Vice Chairman, Chief Executive Officer
Dassault Systèmes