Immersive virtuality gets real
As VR and AR become affordable to all, business finds powerful ways to use them
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Innovation consists of imagining new worlds to live in by creating experiences that inspire and empower consumers and citizens. But how do you forge, experiment with and operate a new world? That’s where virtual universes are indispensable. They make it possible to connect different things and dimensions. They allow us to navigate, understand and model […]
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As VR and AR become affordable to all, business finds powerful ways to use them
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Monica Menghini: Executive Vice President, Chief Strategy Officer
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Immersive virtuality helps companies design better products faster and more economically
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Immersive technologies reduce errors and detect them faster
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From automobiles to real estate, VR helps marketers show consumers what they’re buying
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Immersive virtuality gives researchers the power to explore hidden realms
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Visualization and Modeling Scientist, Pfizer
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Immersive technology’s future implications for business
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