Special Reports

IMMERSIVE BUSINESS IN THE AGE OF EXPERIENCE

9 articles

Immersive virtuality (iV) technologies – ranging from augmented to virtual reality – are already bringing transformative levels of immediacy and realism to gamers, moviegoers and shoppers. As the technology becomes more affordable, iV has the potential to transform another sector – industry. Compass examines how iV will profoundly alter the way companies develop experiences for their customers and the promise of immersive business in the Age of Experience.

A word from our CEO

Innovation consists of imagining new worlds to live in by creating experiences that inspire and empower consumers and citizens. But how do you forge, experiment with and operate a new world? That’s where virtual universes are indispensable. They make it possible to connect different things and dimensions. They allow us to navigate, understand and model […]

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Immersive virtuality gets real

As VR and AR become affordable to all, business finds powerful ways to use them

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The Dassault Systèmes view

Monica Menghini: Executive Vice President, Chief Strategy Officer

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Product design enters a new reality

Immersive virtuality helps companies design better products faster and more economically

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At Dassault Aviation, Diota’s augmented reality (AR) system guides operators in a diverse and complex assembly task. Instructions displayed on the assembly include which operations to carry out, as well as tool diameters and machine types to use. (Image © Diota)

Error-free manufacturing

Immersive technologies reduce errors and detect them faster

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With VR, seeing is believing

From automobiles to real estate, VR helps marketers show consumers what they’re buying

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Virtualizing medicine and science

Immersive virtuality gives researchers the power to explore hidden realms

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The Voice of Experience: Kevin Hallock

Visualization and Modeling Scientist, Pfizer

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Image © Jason Jerald

Expert Opinion: Jason Jerald

Immersive technology’s future implications for business

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