Special Reports

STRATEGIC MARKETING IN THE AGE OF EXPERIENCE

17 articles

Mobile technology and social media have taken the world by storm. Together, these technologies are a boon for marketers, generating a wealth of big data for analysis and insights. These insights help marketers personalize experiences for increasingly demanding consumers with technologies that include 3D visualization and augmented reality.

The silver cloud of more information, however, has a dark lining: as marketing channels proliferate, budgets stagnate and consumer expectations soar, marketers are struggling to deliver on the potential of their profession’s rapidly shifting landscape. Compass explore the promise – and the pitfalls – of Strategic Marketing in the Age of Experience.

A word from our CEO

Our 3DEXPERIENCE platform, with its game-changing holistic capabilities, elevates collaborative design thinking to ‘collaborative experience thinking’ this is the ultimate aim of fusing marketing and engineering in a seamless experience, in which you can’t decide whether the story shaped the product or the product shaped the story. Bernard CharlèsVice Chairman, Chief Executive OfficerDassault Systèmes

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Marketing comes of age

Armed with data-driven strategies, marketing shifts the balance of power in business

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The Dassault Systèmes view

Monica Menghini: Executive Vice President, Chief Strategy Officer

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Dongfeng Nissan

Memorable auto launches

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British Airways

Magic of flying

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Google+

Front row

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Lamborghini

Creating record-breaking demand with gaming

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Misereor

Social swipe makes giving a game

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Santa Cruz Bikes

Where going 'green' means going digital

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Amos

Tracking social media for strategic marketing insights

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Acura NSX

Omni-channel marketing with all digital assets

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Hilti

Demonstrating the value of a premium product

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This photorealistic image of TalkBand B2 was created in a computer with the same data used to design and manufacture the watch. (Image © Huawei)

Huawei

Digital images for a fast moving industry

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Scott Sports

Endless custom possibilities

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Chico’s

Assembling a virtual outfit

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The voice of experience: Mike Accavitti

Senior Vice President and General Manager, Acura Division, American Honda Motor Company

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Expert Opinion: David Kepron

Creative collaborative consumerism

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