The Dassault Systèmes view

Monica Menghini: Executive Vice President, Chief Strategy Officer

9 November 2012

1 min read

It takes a special kind of Compass to explore the world’s future possibilities, to choose the best path in a complex world. Compass, a new kind of corporate magazine, is designed to be that guide.

With a focus on trends and issues that affect business, education, research and society, Compass offers forward-thinking content to help your organization navigate its challenges. Dassault Systèmes produces Compass. But it is not about us. It is about creating a new reader experience, a forum for ideas that resonate with engaged, global citizens.

Speaking of experiences, this issue’s cover feature explores “The Age of Experience” – what it is and the promise it offers to differentiate your organization from all others. Our choice to examine the experience phenomenon was no accident. Dassault Systèmes made the strategic move to become the 3DEXPERIENCE Company because we firmly believe that experiences are bigger than products or services alone. In fact, they are an entirely new level of economic offering. Consumers know this instinctively. By flocking to companies like Apple that deliver stellar experiences, they are changing the economic landscape – and a growing number of companies are adapting their offerings accordingly.

To help all companies create memorable experiences, our 3DEXPERIENCE Platform combines information retrieval technologies, social media capabilities and lifelike 3D virtual experiences that enable businesses to test and evaluate, at any stage of their product or service’s development lifecycle, the eventual experience they will bring their clients.
Experience is a groundswell with the potential for tremendous economic ramifications. B. Joseph Pine II, co-author of The Experience Economy and Infinite Possibility: Creating Customer Value on the Digital Frontier, believes that the failure of industry to embrace experience is contributing to the global economic slowdown, and that only answering the call can reverseit. His column appears on Page 50.

If Pine is right, then mastering the art of experiences offers massive, untapped possibilities. This inaugural issue of Compass is our guide to help you navigate in the Age of Experience.

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